Building with Passion
The Future of Media Buying is the Synthesis of Technology and Experience.
CYNCH was founded to solve a fundamental problem in the media industry: the growing gap between automated platforms and traditional human expertise. We saw a future where the best results would come not from choosing one over the other, but from seamlessly merging them.
Team
Leadership
We are a team of operators who have collectively invested over $14 billion in video media. We built our careers in the trenches of media negotiation, and we built the technology we always wished we had—a platform that delivers the intelligence, transparency, and fraud-free guarantee that modern advertisers demand. We are not just strategists; we are stewards, dedicated to owning the outcome for our clients.
Julie Jacobs
Founder & CEO
Julie Jacobs brings over 20 years of experience leading holistic video strategies across linear and emerging platforms. Her background includes senior leadership roles at Quigley-Simpson, TwoNil, and Juice Media, serving pharma, CPG, entertainment, political, and DTC brands. She founded CYNCH to build a more transparent, accountable media partner.
David Ratner
Co-Founder & Partner
David Ratner brings over 20 years of experience in media investment, response strategy, and performance-driven video execution. His background includes leadership roles at MediaVest and Wunderman, with award-winning work across brand and performance marketing. He ensures every CYNCH engagement is grounded in ROI discipline, strong negotiation leverage, and active stewardship.
Let's Work Together
©2025
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