The Enduring Power of Linear TV. Expertly Negotiated.
In a fragmented media world, the broad reach and cultural impact of Linear Television remain undeniable. CYNCH brings decades of experience and over $14 billion in buying power to the Linear marketplace, ensuring our clients achieve maximum efficiency and impact from their TV investment.
Where Experience Creates Leverage
Unmatched Buying Power
With over $14 billion in lifetime media investment, we command a level of influence that translates directly to better rates, preferred ad placements, and greater flexibility for our clients.
Deep Market Intelligence
We don’t just buy ads; we analyze the entire marketplace. Our team provides invaluable insights into network trends, competitive spending, and audience behavior, giving you a strategic edge.
Audience-first planning (not just ratings)
From planning and negotiation to traffic, tracking, and post-buy analysis, our senior-level team manages every detail of your Linear campaign with a level of care and accountability that is second to none.
Identify optimal programs and dayparts
Balance reach and frequency efficiently
Detect under-delivery or inefficiency early
Align linear exposure with downstream performance signals
AI helps us see issues faster.
Stewardship is how we fix them.